Should investors consider buying Amazon stock now, and what is the recommended entry point?

**Investors should consider buying Amazon stock now**, and the recommended entry point is around $233-$236, based on the following analysis:

1. **Technical Analysis**: Amazon's stock is currently trading below its resistance level of $236.53, which means that the stock is undervalued in the short term. The support level is at $165.29, which is a strong buying opportunity if the stock price reaches this level.

|code|Ticker|Name|Date|Support Level|Resistance Level|market_code|
|---|---|---|---|---|---|---|
|AMZN|AMZN.O|Amazon.com|20250801|165.2850|236.5300|185|

2. **Analyst Ratings and Price Targets**: The consensus rating for Amazon is "Buy" with an average price target of $258.53, indicating that analysts believe the stock has potential for growth from its current price. This suggests that investors should consider buying the stock now, as it is trading below the average analyst target.

3. **Financial Ratios**: Amazon's P/E ratio is 32.43, which is within historical ranges but indicates a premium valuation. The P/S ratio is 3.42, close to its three-year high, suggesting a richly valued stock. However, the Price to Book Ratio is 6.86, reflecting investor confidence in the company's growth prospects.

|code|Ticker|Name|Date|P/E(TTM)|P/S|Price to Book Ratio|market_code|
|---|---|---|---|---|---|---|---|
|AMZN|AMZN.O|Amazon.com|20240805|44.846517|2.9008825898221704|7.147462979773988|185|
|AMZN|AMZN.O|Amazon.com|20240806|45.099966|2.917276846167565|7.187856665723524|185|
|AMZN|AMZN.O|Amazon.com|20240807|45.333919|2.932410005871125|7.2251431450615575|185|
|AMZN|AMZN.O|Amazon.com|20240808|46.17782|2.9869974748014005|7.359640802673749|185|
|AMZN|AMZN.O|Amazon.com|20240809|46.495327|3.007535334398881|7.410243881775366|185|
|AMZN|AMZN.O|Amazon.com|20240812|46.456335|3.00501314111504|7.404029468552361|185|
|AMZN|AMZN.O|Amazon.com|20240813|47.411642|3.0668068765707717|7.556282592515997|185|
|AMZN|AMZN.O|Amazon.com|20240814|47.375435|3.06446483995005|7.550512065951777|185|
|AMZN|AMZN.O|Amazon.com|20240815|49.461514|3.1994021806392254|7.882983173382576|185|
|AMZN|AMZN.O|Amazon.com|20240816|49.313901|3.189853877493048|7.859457180466912|185|

4. **Recent Performance and Market Sentiment**: Despite a post-earnings tumble, analysts are suggesting that now is a great time to invest in Amazon. JPMorgan analysts, for instance, have suggested "buying the pullback," as they see potential for upside based on continued demand strength and Amazon's history of good capital allocation. Roth Capital has reasserted its Buy rating for Amazon, setting a price target of $250 following the company's recent performance. Susquehanna analyst Shyam Patil has increased the price target for Amazon from $225 to $260 while maintaining a Positive rating on the stock.
5. **Technical Indicators**: The MACD is -2.33, the KDJ is 20.28, and the RSI is 24.56, which suggest that the stock is currently oversold. This could be a sign that the stock is due for a rebound, making it a good entry point for investors.

|code|Ticker|Name|Date|RSI|KDJ|MACD|market_code|
|---|---|---|---|---|---|---|---|
|AMZN|AMZN.O|Amazon.com|20250801|24.5561|20.2807|-2.3297|185|

In conclusion, based on the technical analysis, analyst ratings, recent performance, and current financial ratios, investors should consider buying Amazon stock now. The recommended entry point is around $233-$236, as this is below the resistance level and the average analyst price target. However, it's important to note that investing always carries risk, and investors should carefully consider their investment goals and risk tolerance before making any decisions.