Amazon's gross profit margin has been impacted by several factors recently:
- Strategic Investments in Logistics and Delivery: Amazon has been investing heavily in its logistics and delivery network to offer faster and more reliable shipping options. This includes initiatives like one-day shipping, which requires significant upfront investment but enhances customer satisfaction and can lead to increased sales1.
- Expansion of Gross Margin to More Than 40%: Laird Superfood, a company that has seen growth in sales on Amazon.com, has reported expanding their Gross Margin to more than 41% during 20242. This improvement in margin may indirectly impact Amazon's gross margin as it reflects broader industry trends and competitive dynamics.
In conclusion, Amazon's strategic investments in logistics and delivery, along with the industry-wide trend of improving gross margins, have impacted its gross profit margin recently.