Is IBM's software segment outperforming consulting recently?

IBM's software segment has demonstrated stronger performance than the consulting segment recently, with notable achievements in the fourth quarter of 2024 (Q4 2024):

1. **Revenue Growth**: IBM's software segment saw a 10% increase in revenue, while the consulting segment experienced a 2% decline in revenue. This indicates a clear outperformance by the software segment in terms of revenue growth.
2. **Profitability**: The software segment's profit margin was approximately 30%, reflecting strong profitability in this area. In contrast, the consulting segment's performance was not as robust, with a flat revenue and a decline in overall signings.
3. **Strategic Focus**: IBM has been focusing on AI-driven transformation and strategic initiatives, which have paid off in the software segment's performance. The company's generative AI book of business grew to over $5 billion, with substantial contributions from both software and consulting. However, the consulting segment has been impacted by economic uncertainty and a pause in discretionary spending.
4. **Market Demand**: The demand for hybrid cloud and AI solutions has been strong, driving growth in the software segment. This trend is indicative of a market preference for software solutions over consulting services in the current economic climate.

In conclusion, IBM's software segment has outperformed the consulting segment in terms of revenue growth and profitability. This trend is likely to continue as the company focuses on AI-driven transformation and the demand for software solutions remains strong.