LVMH's revenue from alcohol sales, particularly champagne and cognac, is significant but not explicitly detailed. However, we can infer its importance through related data points:
- Overall Revenue Stability: LVMH recorded revenue of €60.8 billion in the first nine months of 2024, showing stability despite a high base of comparison and the current context1.
- Alcohol Sales Impact:
- The Wines & Spirits business group saw a revenue decline of -8% organic in the first nine months of 20241.
- Champagne shipments were down 15% in the first six months of the year compared to 20232.
- Hennessy cognac was held back by weak local demand in the Chinese market1.
- Market Position and Strategy: LVMH's partnership with Beyoncé to launch a new American whisky line, SirDavis, highlights its strategic efforts to boost sales in the alcohol segment3.
- Historical Context: Champagne sales have been softening since 2022, with a 15% decline in the first half of 2024, reflecting broader market trends and consumer behavior2.
Considering these points, while specific percentage figures for alcohol sales are not available, it is clear that LVMH's revenue is influenced by the performance of its alcohol products, particularly champagne and cognac. The decline in alcohol sales, albeit modest compared to the overall revenue, indicates the need for strategic initiatives like the partnership with Beyoncé to bolster performance in this segment.
11/8/2024 00:55am
Aime finds your next big stock
