- Competitor Dynamics: Competitors like Modelo Especial and Michelob Ultra have seen gains in market share, with Modelo overtaking Bud Light as the top-selling beer in the U.S. in May 202323. This indicates that Bud Light's recovery may be hindered by the success of its competitors.
- Sales Volume: The specific sales volume increase or decrease is not provided, which makes it difficult to determine the exact market share recovery.
- Regional Variations: The impact of the boycott may vary regionally, with some markets recovering faster than others. However, without specific sales data by region, it is challenging to assess the variation in market share recovery.
In conclusion, Bud Light has shown some signs of market share recovery, but the extent of the recovery is not clear due to the lack of specific sales volume data and the competitive gains of other brands.