How does Bilibili attract and retain its core user base?

Bilibili attracts and retains its core user base through a combination of factors, including:

1. Community culture and engagement: Bilibili has built a strong community with a unique culture and set of values. The platform encourages user engagement through features like comments, likes, and user-generated content. This fosters a sense of belonging and loyalty among users.

2. Quality content: Bilibili offers a diverse range of content, including videos, live broadcasts, and interactive features. The platform has a reputation for hosting high-quality, user-generated content, which attracts and retains users who share similar interests.

3. Marketing and advertising: Bilibili employs targeted marketing and advertising campaigns to reach potential users. By leveraging social media, influencer partnerships, and other promotional channels, the platform attracts new users who are interested in its offerings.

4. User experience: Bilibili prioritizes user experience and continuously improves its platform based on user feedback. By providing a seamless and user-friendly interface, the platform aims to enhance user satisfaction and retention.

Overall, Bilibili's ability to attract and retain its core user base is a result of its unique community culture, quality content, effective marketing strategies, and focus on user experience.