How did Zhihu's revenue streams evolve in Q4 2024?

Zhihu's revenue streams in Q4 2024 were diversified across several segments, including Paid Membership Service, Marketing Services, and Vocational Training. Here's a detailed analysis of the evolution of its revenue streams during that quarter:

1. **Paid Membership Service**: Zhihu generated a significant portion of its revenue from Paid Membership Service, with two segments reporting revenues of 241.39 million and 191.2 million, respectively. This indicates a strong user base willing to pay for premium services, which is a positive sign for the company's monetization efforts.
2. **Marketing Services**: The company also derived substantial revenue from Marketing Services, with two segments reporting revenues of 170.85 million and 132.69 million. This suggests that Zhihu is a preferred platform for businesses to advertise and market their products or services.
3. **Vocational Training**: Zhihu's Vocational Training segment contributed to its revenue stream, with two segments reporting revenues of 64.13 million and 54.74 million. This indicates the growing demand for professional development opportunities on the platform.
4. **Others**: The "Others" category, which includes revenue from activities not explicitly mentioned, reported a total of 16.68 million and 11.78 million. This could encompass various other revenue sources, such as affiliate marketing, data sales, or other ancillary services.

In conclusion, Zhihu's revenue streams in Q4 2024 were robust and diversified, with Paid Membership Service, Marketing Services, and Vocational Training being the primary drivers. The company's ability to generate substantial revenue from these segments reflects its successful monetization strategy and the growing demand for its services.