How did Wag!Group's revenue and expenses trend in Q4 2024?

**Wag! Group's revenue and expenses in Q4 2024 showed a positive trend in revenue growth and a continuation of expense management challenges.**

1. **Revenue Trend**: Wag! Group anticipated a revenue range of $15 million to $18 million for Q4 2024, indicating a potential increase from the previous quarter's $13.2 million. This projection suggests a positive trend in revenue generation, possibly due to strategic marketing adjustments and diversification in acquisition channels.
2. **Expense Management**: The company's R&D, Sales, General, and Administrative (SG&A) expenses were $15.32 million. While specific individual expense categories are not detailed, the total SG&A expenses highlight the ongoing need for cost management. The continuation of these expenses within the revenue framework is a key aspect of business operations and suggests that Wag! Group is focusing on maintaining service quality and innovation alongside revenue growth.

|code|Ticker|Name|Date|Selling, General, and Administrative Expenses|R&D Expenses|Gross Profit|Total Revenue|Advertising and Marketing Expenses|market_code|
|---|---|---|---|---|---|---|---|---|---|
|PET|PET.O|Wag! Group|2024 Q1|2.0472E7||2.1649E7|2.3219E7||185|
|PET|PET.O|Wag! Group|2024 Q2|1.5426E7||1.7493E7|1.8651E7||185|
|PET|PET.O|Wag! Group|2024 Q3|1.3676E7||1.2058E7|1.3204E7||185|
|PET|PET.O|Wag! Group|2024 Q4|1.5322E7||1.4021E7|1.5433E7||185|

3. **Financial Stability Considerations**: Despite the revenue projections, Wag! Group faces financial stability concerns with debt levels and cash position. The company holds $19 million in debt and $8 million in cash. The exploration of strategic alternatives, such as selling strategic assets, reflects a proactive approach to addressing financial health.
4. **Marketing Strategy Adaptation**: A shift in marketing focus to platforms like Meta, TikTok, and Amazon is a strategic move to counteract previous inefficiencies and capitalize on more effective user engagement. This shift could positively influence future revenue trends by improving marketing ROI.

In conclusion, Wag! Group's Q4 2024 is expected to show improved revenue compared to the previous quarter, while continued focus on expense management and strategic adaptations in marketing are crucial for sustained financial health and profitability.