How did VAC's revenue and expenses shift in Q4 2024 compared to previous quarters?


Aime
Marriott Vacations Worldwide (VAC) experienced a general upward trend in revenue and several key performance indicators (KPIs) across different quarters in 2024, with some fluctuations. Here's a detailed analysis:
- Revenue Shift:
- The revenue for Q4 2024 was $1.33 billion1, which is the latest data available. Comparing this to previous quarters:
- Q3 2024 saw revenues at $1.31 billion1, indicating a slight increase.
- Q2 2024 reported revenues of $1.14 billion1, showing a decrease from the previous quarter.
- The peak was at Q3 2024, with $1.2 billion in revenue1, reflecting a strong performance.
- The revenue for Q4 2024 was $1.33 billion1, which is the latest data available. Comparing this to previous quarters:
VAC Total Revenue YoY, Total Revenue
- Expense Shift:
- Unfortunately, no data is available on the expenses for VAC in Q4 20242. However, analyzing the trend from Q3 2024, where total expenses were higher than the prior year, leverage from the increased top line aided the bottom line significantly3.
- Key Performance Indicators (KPIs):
- Contract Sales Growth: Increased by 5% in Q3 2024 compared to the previous year, nearly 2% excluding Maui3.
- Tour Growth: Saw a 10% increase year-over-year3.
- VPG (Volume Per Guest): Decreased by 4% overall but increased in Asia Pacific3.
- Development Profit: Rose to $105 million year-over-year3.
- Occupancy Rate: Increased by 700 basis points year-over-year3.
- Revenue Growth: The vacation ownership segment saw a 9% increase in revenue3.
- Strategic Highlights:
- Implemented the Bound by Marriott Vacation program, enhancing ease of booking and expanding choices for owners3.
- Added nearly 1,600 first-time buyers, with a significant portion expected to purchase additional points3.
- Made strategic investments in technology and talent to personalize and simplify the guest experience3.
In conclusion, VAC's revenue showed a seasonal fluctuating pattern with a peak in Q3 2024, while the Q4 2024 figures indicate a slight dip. The absence of expense data for Q4 2024 prevents a full analysis of the company's financial health during that period. However, the KPIs and strategic initiatives suggest that Marriott Vacations Worldwide is focusing on growth and profitability, despite the macroeconomic challenges posed by rising interest rates and inflation.
Source:
1.
VAC Revenue by Quarter in the past year
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