How did Purple Innovation's revenue and expenses trend in Q4 2024 compared to previous quarters?

**Purple Innovation's revenue and expenses in Q4 2024 showed a mixed trend compared to previous quarters.**

1. **Revenue Trend**:
- Purple Innovation's revenue for Q4 2024 was $128.98 million.
- The revenue in Q3 2024 was $118.6 million, and in Q2 2024, it was $120.27 million.
- The revenue in Q1 2024 was $120.03 million.
- The trend of revenue showed a slight increase from Q3 to Q4, but a decrease from Q2 to Q4.

|code|Ticker|Name|Date|Total Revenue YoY|Total Revenue|market_code|
|---|---|---|---|---|---|---|
|PRPL|PRPL.O|Purple Innovation|2023 Q4|1.1302449672568518|1.45936E8|185|
|PRPL|PRPL.O|Purple Innovation|2024 Q1|12.467323170331781|1.20033E8|185|
|PRPL|PRPL.O|Purple Innovation|2024 Q2|2.0266028740605013|1.20271E8|185|
|PRPL|PRPL.O|Purple Innovation|2024 Q3|-15.28472242064059|1.18598E8|185|

2. **Expense Trend**:
- There are no available data on the expenses for Q4 2024.
- The company reported a significant decrease in net loss for Q4 2024, with an adjusted loss of $7 cents per share, compared to a loss of 15 cents per share in the same quarter last year.
- The adjusted gross margin improved by 340 basis points year-over-year to 40.5%.
- The adjusted EBITDA was negative $6.4 million, an improvement from negative $16.3 million in the same quarter last year.
3. **Comparative Analysis**:
- The company's revenue fell 11.6% from a year ago, which indicates a challenging market environment.
- Despite the decline in revenue, the company achieved significant operational efficiencies, resulting in improved gross margin and adjusted EBITDA.
- The net inventory decreased by 16.9% year-over-year.
- The company's advertising spend reduced by 36% compared to the previous year.

In conclusion, Purple Innovation's revenue showed a slight increase from Q3 to Q4 but decreased from Q2 to Q4, while the expenses and net loss decreased significantly, indicating improved operational efficiency.