How did PubMatic's revenue and expenses trend in Q4 2024?

In Q4 2024, Pubmatic demonstrated robust revenue growth and effective cost management. Here's a detailed analysis:

1. **Revenue Trend**: The company's total revenue for Q4 2024 was $85.5 million. This indicates a strong performance, reflecting increased demand for Pubmatic's services or effective market expansion.

|code|Ticker|Name|Date|Selling, General, and Administrative Expenses|R&D Expenses|Gross Profit|Total Revenue|Advertising and Marketing Expenses|market_code|
|---|---|---|---|---|---|---|---|---|---|
|PUBM|PUBM.O|Pubmatic|2024 Q1|3.8842E7|7960000|4.1277E7|6.6701E7||185|
|PUBM|PUBM.O|Pubmatic|2024 Q2|3.7433E7|8659000|4.2107E7|6.7267E7||185|
|PUBM|PUBM.O|Pubmatic|2024 Q3|3.883E7|8813000|4.6278E7|7.1786E7||185|
|PUBM|PUBM.O|Pubmatic|2024 Q4|3.7934E7|7831000|6.0567E7|8.5502E7||185|

2. **Gross Margin**: With a gross margin of 65.31%, Pubmatic maintained a healthy profit margin, suggesting efficient management of production costs relative to revenue. This is a positive indicator of the company's operational effectiveness.
3. **R&D Expenses**: R&D expenses were $7.83 million. While this represents an investment in future growth, it also shows that Pubmatic is committed to innovation and staying competitive in the market.
4. **Selling, General, and Administrative (SG&A) Expenses**: The SG&A expenses were $37.93 million. This figure is significant and highlights the importance of effective cost control. Given the scale of these expenses, Pubmatic must be managing its sales, general, and administrative activities carefully to maintain profitability.
5. **Overall Financial Health**: The combination of strong revenue growth, a healthy gross margin, and careful management of R&D and SG&A expenses suggests that Pubmatic is in good financial shape. However, the company should continue to monitor and optimize its costs to maximize profitability.

In conclusion, Pubmatic's Q4 2024 financials reflect a company that is growing rapidly while maintaining a focus on operational efficiency and innovation.