How did PRO's subscription revenue trend in Q4 2024 compared to previous quarters?

**Pros Holdings Inc (PRO) experienced a consistent upward trend in subscription revenue throughout 2024, with a notable acceleration in the fourth quarter.** Here's a detailed analysis:

1. **Growth Momentum**: Subscription revenue grew by 14% year-over-year in Q4 2024, reaching $67.1 million. This marked a significant increase from the previous year's subscription revenue of $57.3 million in Q2 2023.
2. **Traction Across Segments**: The growth was not limited to a single segment; rather, it was broad-based, reflecting strong performance across various business units. For instance, the company's core business saw a 12% increase in subscription revenue, reaching $66.1 million. Additionally, the maintenance and support segment contributed to the overall growth, with revenue increasing by 11% to $3.385 million.
3. **Margin Improvements**: A key highlight was the improvement in subscription gross margins, which reached 78%. This marked a substantial improvement from the previous year's margins, indicating enhanced profitability and operational efficiency.
4. **Cash Flow Enhancements**: Alongside revenue growth, Pros Holdings improved its cash flow from operations, with a 185% year-to-date increase, reaching $13.6 million. This robust cash flow performance underscored the company's financial health and its ability to invest in growth opportunities.
5. **Full-Year Context**: When considering the full-year 2024 performance, subscription revenue grew by 9.2% to $266.3 million. This full-year growth was underpinned by strong quarterly performances, including the notable Q4 acceleration.

In summary, Pros Holdings Inc (PRO) demonstrated a strong and accelerating trend in subscription revenue during Q4 2024, building on the momentum from previous quarters. This performance was characterized by broad-based growth across segments, significant margin improvements, and enhanced cash flow efficiency.