How did Oppen Browser's advertising revenue surge in Q4 2024?
5/8/2025 08:20pm
Opera Ltd.'s advertising revenue surged in Q4 2024 due to several key factors:
1. **Strong Performance in E-commerce and Travel Categories**: Advertising revenue grew by 26% year-over-year, driven by strong performance in e-commerce and travel categories.
2. **Refreshed Browser Version**: The introduction of a refreshed version of its browser, Opera One R2, has shown significant user growth, particularly in Europe. This suggests that the improved user experience has led to increased engagement and advertising opportunities.
3. **Growth in User Base**: The company reported a 22% increase in Gaming Browser Users, reaching 31.9 million. This expansion in the user base provides more opportunities for advertisers to target potential customers.
Overall, Oppen Browser's strategic developments and strong user growth have contributed to the significant surge in advertising revenue during Q4 2024.