How did Mexican TV's revenue and expenses shift in Q4 2024 compared to previous quarters?

Mexican TV's revenue and expenses in Q4 2024 showed notable shifts compared to previous quarters, influenced by several key factors:

1. **Revenue Shifts**:
- **Increased Advertising Revenue**: Due to the economic uncertainty caused by the proposed tariffs, Mexican companies are holding off on new investments and restructuring operations. This could lead to a decrease in advertising spending, potentially affecting TV revenue.
- **Government Spending**: The Mexican government's increased spending on media and advertising, especially during the presidential transition period, could boost TV revenue.
2. **Expense Shifts**:
- **Production Costs**: With the rise of streaming services and the shift towards digital content, traditional TV production costs might decrease as they invest in new formats and technologies.
- **Distribution and Platform Costs**: The shift towards digital platforms could lead to increased expenses in technology and digital infrastructure, while traditional distribution costs might decrease.
3. **Overall Impact**:
- **Potential Decline in Revenue**: The slowdown in economic activity and potential decrease in advertising spending could lead to a decline in revenue compared to previous quarters.
- **Increased Expenses in Digital Transformation**: While this might increase short-term expenses, it could also position Mexican TV for long-term growth in the digital age.

In summary, Mexican TV's Q4 2024 financials are likely to show a mixed picture with decreased revenue due to economic uncertainties but increased expenses as the industry shifts towards digital platforms and adapts to new content formats.