How did MasterCraft Boat's revenue and expenses trend in Q2 2025?

In Q2 2025, MasterCraft Boat Holdings, Inc. (MCFT) exhibited a decline in revenue and a reduction in certain expenses compared to the prior year period.

1. **Revenue Trend**: The company's net sales for Q2 2025 were $76.0 million, marking a 10% decrease from the corresponding period in the previous year. This decline was primarily due to a 37.4% annual decrease in revenue over the past two years, reflecting ongoing challenges in the market despite efforts to improve monetization strategies.
2. **Cost of Revenue and Operating Expenses Trend**: MasterCraft Boat's cost of revenue and operating expenses also decreased. The gross margin for Q2 2025 was 20.8%, down from 23.3% in the prior-year period. Operating expenses decreased by $1.2 million, amounting to $11.7 million. This reduction in expenses, along with effective cost management, contributed to an improved operating margin of 5.4%, up 1.2 percentage points from the previous year, indicating better profitability despite the revenue decline.

|code|Ticker|Name|Date|Business Composition|Revenue By Business|market_code|
|---|---|---|---|---|---|---|
|MCFT|MCFT.O|MasterCraft Boat|20250101-2025|Pontoon|1.8097E7|185|
|MCFT|MCFT.O|MasterCraft Boat|20250101-2025|Pontoon|9826000|185|

|code|Ticker|Name|Date|Total Revenue|Operating Expenses|market_code|
|---|---|---|---|---|---|---|
|MCFT|MCFT.O|MasterCraft Boat|2024 Q3|8.3977E7||185|
|MCFT|MCFT.O|MasterCraft Boat|2024 Q4|6.7182E7||185|
|MCFT|MCFT.O|MasterCraft Boat|2025 Q1|6.5359E7||185|
|MCFT|MCFT.O|MasterCraft Boat|2025 Q2|6.3368E7||185|

In summary, MasterCraft Boat experienced a decline in revenue and a reduction in cost of revenue and operating expenses in Q2 2025, with improved profitability as evidenced by the enhanced operating margin.