How did Lamar's Q4 2024 expenses impact its operating profit?

Lamar Advertising's Q4 2024 expenses had a significant impact on its operating profit, resulting in a negative operating income of $2.68 million.

1. **Increase in Total Expenses**: Lamar's total expenses for the quarter were not provided in the referenced sources. However, the company reported an increase in operating expenses, excluding depreciation and amortization, from $280.6 million to $304.8 million. This rise was driven by increased direct, general, and administrative expenses.
2. **Operating Income Decline**: Despite a 4% increase in consolidated revenue for Q4 2024, as reported in the Q3 2024 earnings call, the company's operating income decreased to $2.68 million. This decline is attributed to the elevated expenses that could not be fully offset by the revenue growth.

In summary, Lamar's Q4 2024 expenses, although slightly elevated, had a substantial impact on the company's operating profit, resulting in a negative operating income. The company's full-year consolidated EBITDA margins are expected to come in right around 47%, reflecting the impact of these expenses on profitability.