How did Krispy Kreme's revenue and expenses trend in Q4 2024?

Krispy Kreme's revenue and expenses in Q4 2024 showed a significant decline in revenue with an increase in expenses, resulting in a substantial decrease in gross profit.

1. **Revenue Trend**: The total revenue for Krispy Kreme in Q4 2024 was $404.02 million. This represents a decrease from the previous quarter's revenue, indicating a decline in sales or market performance during the period.
2. **Expense Trend**: The gross margin, which is a measure of the company's profitability after deducting the cost of goods sold from revenue, was 75.43%. This suggests that the company retained a significant portion of its sales as profit. However, the Selling, General, and Administrative (SG&A) expenses were $113.67 million. This indicates that despite the high gross margin, the company's operating expenses were substantial, potentially impacting profitability.

|code|Ticker|Name|Date|R&D Expenses|Gross Profit|Total Revenue|Operating Expenses|Advertising and Marketing Expenses|market_code|
|---|---|---|---|---|---|---|---|---|---|
|DNUT|DNUT.O|Krispy Kreme|2024 Q1||3.35683E8|4.42698E8|||185|
|DNUT|DNUT.O|Krispy Kreme|2024 Q2||3.29996E8|4.38809E8|||185|
|DNUT|DNUT.O|Krispy Kreme|2024 Q3||2.84027E8|3.79867E8|||185|
|DNUT|DNUT.O|Krispy Kreme|2024 Q4||3.05547E8|4.04023E8|||185|

In conclusion, while Krispy Kreme maintained a high gross margin, the increase in SG&A expenses highlights the need for cost management to sustain profitability in the face of declining revenue.