How did Krispy Kreme's revenue and expenses trend in Q4 2024?

Krispy Kreme's revenue and expenses in Q4 2024 showed a significant decline in revenue with an increase in expenses, resulting in a substantial decrease in gross profit.

1. Revenue Trend: The total revenue for Krispy Kreme in Q4 2024 was $404.02 million. This represents a decrease from the previous quarter's revenue, indicating a decline in sales or market performance during the period.
2. Expense Trend: The gross margin, which is a measure of the company's profitability after deducting the cost of goods sold from revenue, was 75.43%. This suggests that the company retained a significant portion of its sales as profit. However, the Selling, General, and Administrative (SG&A) expenses were $113.67 million. This indicates that despite the high gross margin, the company's operating expenses were substantial, potentially impacting profitability.

In conclusion, while Krispy Kreme maintained a high gross margin, the increase in SG&A expenses highlights the need for cost management to sustain profitability in the face of declining revenue.