How did Keith gill found gamestop?

Keith Gill, also known as "DeepFuckingValue" and "Roaring Kitty," played a significant role in the GameStop short squeeze of January 2021. Here's how he contributed to the story:

1. **Initial Investment**: Gill invested roughly $53,000 in GameStop common stock and far-dated long options in June 2019. He reported his position on Reddit's r/wallstreetbets forum, which is a common practice in the sub.
2. **Social Media Influence**: Gill's posts on Reddit and his YouTube channel (Roaring Kitty) gained traction. He regularly updated his followers on his GameStop holdings and provided analysis, which helped to build a community around the stock.
3. **Community Engagement**: As Gill shared his "deep value" investment thesis and updates, a group of retail investors began to follow his lead. This community, fueled by social media, started to buy and hold GameStop stock en masse.
4. **Short Squeeze Trigger**: The combination of retail buying pressure, fueled by Gill's influence and the r/wallstreetbets community, triggered a short squeeze in GameStop's stock. The stock price surged significantly, hitting a pre-market valuation of over $500 on January 27, 2021.
5. **Media Attention**: Gill's role in the GameStop short squeeze gained national attention, including an interview with Reuters and appearances on news programs.

In summary, Keith Gill's influence, combined with the power of social media and retail investing, played a pivotal role in the GameStop short squeeze. His actions and insights were instrumental in rallying retail investors and sparking a significant upward movement in the stock price.