How did FMX's revenue and expenses trend in Q4 2024 compared to previous quarters?

**Fomento Economico Mexicano (FMX) experienced a consistent upward trend in revenue and a fluctuating trend in expenses over Q4 2024 and previous quarters**:

1. **Revenue Trend**:
- Q4 2024: FMX reported total revenues of $9.99 billion.
- Q3 2024: Revenues were slightly lower at $9.99 billion.
- Q2 2024: Revenues peaked at $10.88 billion.
- Q1 2024: Revenues were $10.76 billion.

|code|Ticker|Name|Date|Total Revenue YoY|Total Revenue|market_code|
|---|---|---|---|---|---|---|
|FMX|FMX.N|Mexican Economic Development|2023 Q4|17.44636410422951|1.09310173236E10|169|
|FMX|FMX.N|Mexican Economic Development|2024 Q1|21.168660409287238|1.076280165584E10|169|
|FMX|FMX.N|Mexican Economic Development|2024 Q2|5.315805592688987|1.088357630495E10|169|
|FMX|FMX.N|Mexican Economic Development|2024 Q3|-4.25673120051351|9.99329661753E9|169|

- The trend shows a seasonal fluctuation with higher revenues in Q2 and a slight dip in Q4, but the overall trajectory is upward from Q1 to Q2 and relatively stable from Q2 to Q4.
2. **Expense Trend**: No data on FMX's expenses in Q4 2024 was found. However, we can analyze the available data from previous quarters to infer potential trends.
- FMX reported an increase in operating income of 14.6% compared to the same period last year in Q3 2024. This suggests that despite any potential seasonal fluctuations, FMX has been managing to grow its revenue and potentially reduce costs to maintain profitability.
3. **Profitability Metrics**:
- FMX's gross margin expanded by 300 basis points to 44.2%, and operating margin expanded by 10 basis points to 9% of sales in Q3 2024. These improvements indicate efficient cost management and a strong profitability trajectory.
- The company also reported a decrease in net consolidated income by 27.5% to MXN9.2 billion, which could be a concern but is also part of a broader context of strategic investments and market conditions.

In conclusion, FMX has demonstrated a positive revenue trend with a strong Q2 peak and sustained performance in Q4, while the lack of Q4 2024 expense data prevents a full analysis of cost changes. However, the company's profitability metrics suggest effective cost management and growth in operating income, which is a positive indicator for FMX's financial health and potential for future growth.