In Q4 2024, Flutter's revenue and expenses showed a significant shift, with the company reporting $3.79 billion in total revenue and $201 million in R&D expenses. The cost of goods sold stood at $1.97 billion, indicating a strong revenue generation and operational efficiency. The absence of advertising and marketing expenses in the reported figures suggests a strategic focus or a period of reduced marketing efforts, which could be indicative of a reevaluation of marketing strategies or a temporary pause in marketing initiatives1.