How did Best Buy's revenue trends shift in Q4 2025?

Best Buy's revenue trends in Q4 2025 showed a positive surprise with a reported revenue of $13.9 billion, marking a 0.5% increase in comparable sales. This growth was driven by strong digital sales and strategic initiatives:

1. **Digital Sales Contribution**: Digital sales accounted for nearly 40% of domestic sales, with significant growth in app engagement and traffic.
2. **Category-Specific Growth**: The computing and tablet categories saw a 9% domestic comparable sales growth, with laptop sales growth increasing to 10%.
3. **International Growth**: International comparable sales grew by 3.8%.
4. **Gross Profit Improvement**: The domestic gross profit rate increased by 50 basis points to 20.9%, and the international gross profit rate increased by 40 basis points to 21.4%.

Overall, Best Buy's revenue trends in Q4 2025 reflect a strategic shift towards digital channels and category-specific strengths, contributing to positive financial performance despite overall market challenges.