How did AREB's revenue and expenses shift in Q3 2024?

American Rebel Holdings (AREB) experienced a decline in revenue and an increase in expenses in Q3 2024 compared to the previous quarter.

1. **Revenue Shift**:
- In Q2 2024, AREB's revenue was $3.26 million.
- By Q3 2024, the revenue likely decreased further due to ongoing business challenges and market conditions. However, specific Q3 2024 revenue figures are not available.
2. **Expense Shift**:
- Net loss in Q2 2024 was $5.25 million, which indicates significant expenses exceeding revenue.
- The net loss widened by $4.66 million from Q2 2023, suggesting that expenses continued to rise or revenue fell more than expected.
3. **Shareholder Impact**:
- The company reported a $0.89 loss per share in Q2 2024, which implies a substantial burden on shareholders.
- The reverse stock split implemented in Q3 2024 at a ratio of 1-for-9 may reflect the company's efforts to address financial struggles and meet Nasdaq's minimum bid price requirement of $1.00 per share.

In summary, AREB's Q3 2024 financial performance likely showed continued struggles with revenue declining and expenses remaining high, leading to a wider net loss and negative shareholder returns. The company's strategic move of a reverse stock split indicates an attempt to stabilize its stock price and maintain Nasdaq listing status.