Google's revenue in Q4 2024 showed a slight increase, with the company reporting a total revenue of $86.31 billion, reflecting a year-over-year growth rate of 0.12%1. This growth was primarily driven by the continued success of its core business segments, including YouTube Advertising, which saw a 12% year-over-year increase2.
However, Google's operating expenses did not appear in the reported data for Q4 20243. This absence makes it difficult to analyze the company's expense trends for the period.
Despite the lack of specific expense data, it is clear that Google's rising capital expenditures, particularly for data center and infrastructure expansion, were noted as a risk to Q4 margins4. These increased costs, coupled with the potential for lower-than-expected GAAP operating margins, could impact the company's overall profitability for the quarter. On the positive side, the growth in AI and generative AI products and services was anticipated to offer some offset to these cost pressures4.
3/29/2025 11:16am
