Why did GOOGL's net profit surge in Q1 2024?

Google's net profit surge in Q1 2024 can be attributed to several key factors:

1. Revenue Growth: The company's total revenue grew by 15% year-over-year, reaching $69.79 billion. This increase in revenue is a direct result of Google's successful monetization of its services and the growing demand for its advertising platform.
2. Diluted EPS Growth: The Diluted Earnings Per Share (EPS) grew by 0.62, or 62%, reaching $1.17. This indicates that the company's earnings are increasing at a healthy rate, which is a positive signal for profitability.

In conclusion, Google's net profit surge in Q1 2024 can be attributed to a combination of revenue growth and increased profitability, as evidenced by the growth in diluted EPS.