Google is a multinational technology company that operates as an investment holding company. It was founded by Larry Page and Sergey Brin in 1998 and is now one of the world's largest technology companies by revenue1. Here are some key points about Google:
- Parent Company: Google is the largest subsidiary of Alphabet Inc., a restructuring of Google in 2015 that created a parent company to house Google and other former Google subsidiaries1.
- Revenue and Profits: Google reported a revenue of $307.39 billion and a net income of $73.79 billion for 20231. The company's revenue has increased by 8.7% from 2022 to 2023, and net income has increased by 23.05%2.
- Advertising: Advertising is a significant revenue stream for Google, with performance advertising allowing advertisers to connect with users and brand advertising aiming to enhance user awareness and affinity with brands2.
- Acquisitions: Google has made several key acquisitions, including YouTube, Android, DoubleClick, Waze, Nest, and Fitbit, among others32. These acquisitions have expanded Google's presence in various markets and technologies.
- Alphabet's Structure: Alphabet's structure includes several other subsidiaries, such as X, Waymo, Verily, Calico, GV, and many more31. These subsidiaries operate in diverse areas, including self-driving cars, biotechnology, and cloud computing.
- Market Capitalization: Alphabet has a market capitalization of $1.84 trillion as of January 2024 and is considered one of the world's most valuable companies3.
In conclusion, Google is a dominant player in the technology sector, with a diverse range of products and services that generate significant revenue and profits. Its parent company, Alphabet, has expanded its reach through strategic acquisitions and subsidiaries, positioning it as a key player in various markets.
