What factors contributed to APP's strong 2024 performance?

Applovin Corp. (APP) experienced a strong performance in 2024, with a notable increase in its stock price from September to October. Several key factors contributed to this performance:

1. **Positive Earnings Results**: Applovin reported a net income of $60 million for Q1 2024, compared to a net loss of $22 million in Q1 2023. This significant improvement in financial performance likely boosted investor confidence and contributed to the stock's positive trajectory.
2. **Growth in Travel Demand**: The airline industry, which Applovin serves, has seen increased demand due to travel rebounding post-pandemic. This sector-wide growth likely had a positive impact on Applovin's performance.
3. **Innovation in AI Advertising**: Applovin's introduction of new AI advertising technology, AXON 2, has been successful in enhancing its advertising solutions. This innovation likely attracted new clients and improved the company's market position, supporting its stock price growth.
4. **Market Sentiment and Interest Rate Cuts**: Broader market conditions, including positive sentiment due to expected interest rate cuts and a favorable macroeconomic environment, have contributed to the stock market's overall performance. As a tech company, Applovin has likely benefited from this positive sentiment.
5. **Political and Economic Factors**: Some analysts suggest that political factors, such as the potential economic policies of President-elect Donald Trump, could further enhance U.S. exceptionalism and fuel U.S. stocks' dominance over global rivals. This could have indirectly benefited Applovin as a part of the broader U.S. stock market.

In summary, Applovin's strong performance in 2024 is attributed to its financial growth, industry demand, technological innovation, favorable market conditions, and broader economic and political factors.

|code|Ticker|Name|Date|Closing Price|Percentage Change|market_code|
|---|---|---|---|---|---|---|
|APP|APP.O|Applovin|20240102|38.78|-2.6851|185|
|APP|APP.O|Applovin|20240103|38.21|-1.4698|185|
|APP|APP.O|Applovin|20240104|38.12|-0.2355|185|
|APP|APP.O|Applovin|20240105|38.11|-0.0262|185|
|APP|APP.O|Applovin|20240108|39.29|3.0963|185|
|APP|APP.O|Applovin|20240109|39.14|-0.3818|185|
|APP|APP.O|Applovin|20240110|40.53|3.5514|185|
|APP|APP.O|Applovin|20240111|41.42|2.1959|185|
|APP|APP.O|Applovin|20240112|41.71|0.7001|185|
|APP|APP.O|Applovin|20240116|40.72|-2.3735|185|