What explains the Gum & Candy segment's 2023 performance?

The Gum & Candy segment's 2023 performance can be attributed to several key factors:

1. **Health and Wellness Trend**: The growing interest in CBD and hemp products for their potential health benefits has likely contributed to the expansion of the CBD gummy market. Gummies are often marketed as promoting relaxation and stress relief, which aligns with the increasing demand for health-conscious confectionery products.
2. **Dietary Restrictions and Preferences**: The introduction of vegan, allergen-free, and sugar-free gummy options has catered to a broader audience, including those with dietary restrictions or preferences. This diversification in product offerings has likely enhanced the segment's market reach and appeal.
3. **Innovation and Customization**: Manufacturers have been innovating with new flavors, textures, and ingredients, such as superfoods and botanical extracts, which has attracted customers seeking unique and exotic tastes. The ability to customize flavors and offer personalized experiences has also been a key driver.
4. **Market Accessibility**: The widespread availability of gummies through e-commerce channels, regional and global brands, and major retailers has made them more accessible to a wider consumer base. This increased accessibility has likely contributed to the segment's growth.
5. **Seasonal Demand**: As indicated by the performance of the Jelly Candies (Gummies) Market, there is likely a seasonal demand for confectioneries, which can impact the performance of the Gum & Candy segment.

These factors, among others, have likely played a role in the Gum & Candy segment's performance in 2023.