Exclusive: OnlyFans owner in talks to sell to investor group at about $8 billion value, sources say

OnlyFans owner Fenix International is in advanced negotiations to sell the company to a group of investors led by the Los Angeles-based Forest Road Company, at a valuation of approximately $8 billion.

1. **Valuation and Sale Price**: The sale is currently in progress, with the final valuation and sale price awaiting confirmation. The $8 billion figure represents a substantial return on investment for Fenix International's sole shareholder, Leonid Radvinsky, who has received over $1 billion in dividends since acquiring OnlyFans in 2018.
2. **Investor Group and Forest Road**: The sale is led by Forest Road Company, a firm with interests in media and entertainment, which has previously been involved in negotiations to take OnlyFans public in 2022. The involvement of Forest Road suggests a strategic interest in the company's creator-driven model and its significant revenue from adult content.
3. **Company Performance**: OnlyFans, known for its adult content and creator-led model, reported revenue of over $1.3 billion and pre-tax profits of $657 million in the last year. Despite its controversial business model, the platform has been profitable and has paid creators over $20 billion to date.
4. **Potential IPO and Future Plans**: There are reports of an initial public offering (IPO) being considered as part of the deal with Forest Road, which could provide liquidity to Radvinsky and the investors. However, it is unclear whether OnlyFans is contemplating an IPO or if this is a strategic move by Forest Road to legitimize the platform's business model.

The sale of OnlyFans at an $8 billion valuation reflects the company's success in leveraging adult content and creator partnerships to generate substantial revenue. The involvement of Forest Road and the potential IPO highlight the interest of investors in the platform's business model and its potential for growth and expansion in the entertainment sector.