what is Cyber Monday

**Cyber Monday Overview**:

1. **Definition and Origin**: Cyber Monday is a global online shopping event that takes place on the Monday after Thanksgiving. It was coined in 2005 by the National Retail Federation to highlight the surge in online shopping on that day.
2. **Sales and Marketing Strategy**: Retailers use Cyber Monday to offer exclusive online discounts, particularly on electronics, software, and digital products. The event has evolved from a single-day sale to a week-long promotional period, known as Cyber Week.
3. **Cybersecurity Risks**: With the increased online activity, Cyber Monday poses cybersecurity risks, including phishing attacks and malware targeting sensitive financial information.
4. **Global Impact**: Cyber Monday is not limited to the United States. It has grown to involve retailers from Europe, Asia, and other regions, reflecting the global nature of online commerce.

**Cyber Monday and Cybersecurity**:

1. **Increased Cybersecurity Threats**: The day sees a rise in cyber threats, including attempts to steal sensitive data through phishing and other online scams.
2. **Tips for Cybersecurity**: IT managers and cybersecurity professionals should be vigilant, ensuring secure networks and advising users to be cautious of suspicious emails and links.

**Cyber Monday and Retail**:

1. **Sales Performance**: Cyber Monday is a significant sales driver for retailers, with the potential to exceed Black Friday in sales. In 2024, Cyber Monday generated $12.8 billion in U.S. sales and $49.7 billion globally.
2. **Retailer Strategies**: Retailers prepare for Cyber Monday by enhancing website performance, optimizing for mobile, and ensuring secure payment systems to handle the expected traffic surge.

**Cyber Monday and Consumer Behavior**:

1. **Shopper Behavior**: Cyber Monday allows shoppers to avoid crowds and lines, focusing on online-exclusive deals. Electronics, software, and digital products are particularly popular on this day.
2. **Consumer Expectations**: Shoppers expect exclusive online discounts and deals on Cyber Monday, making it a key day for holiday shopping.

In conclusion, Cyber Monday is a pivotal day for online retailers and shoppers alike, marked by exclusive deals, heightened cybersecurity awareness, and the potential for record sales. Retailers must prepare for the surge in online traffic, while consumers should be cautious of cybersecurity threats and take advantage of the exclusive online discounts offered on this day.