Will Costco membership renewal rates remain above 90% this year?

**Costco's membership renewal rates are likely to remain above 90% this year**, based on the following points:

1. **Historical Performance**: Costco has consistently maintained high membership renewal rates, with global renewal rates at 90.2% and steady renewal rates of 93% in the U.S. and Canada.
2. **Loyalty of Members**: Costco's members demonstrate strong loyalty, with an estimated one-third of members having a household income above $100,000, which indicates financial stability and a higher likelihood of renewing their memberships.
3. **Strategic Initiatives**: Costco's pricing discipline and strategic moves, such as the recent membership fee hike, have bolstered its financial performance and reinforced the value that members perceive in their memberships.
4. **Market Positioning**: Costco's business model, which offers exclusive products and bulk deals, has positioned it effectively against competitors, making it challenging for others to attract and retain members in the same segment.
5. **Economic Resilience**: Costco's business is nearly recession-proof, and it has shown resilience during economic downturns, with members likely to stick around even during tough economic times.

In conclusion, given Costco's strong historical performance, loyal member base, strategic initiatives, market positioning, and economic resilience, it is reasonable to expect that membership renewal rates will remain above 90% this year.