Amazon's advertising market share in KSA and UAE has seen significant growth due to various factors, including shifting customer preferences, emerging trends, and local market dynamics.
- Advertising Market Share in KSA:
- The advertising market in Saudi Arabia has experienced substantial growth, with forecasted ad spending reaching US$2,266.00 million in 20241.
- Amazon has been a driving force in this growth, particularly through its sponsored ads and digital advertising solutions. Companies like In House and Lumive have seen significant success in increasing sales and brand recognition using Amazon Ads in Saudi Arabia23.
- Influencer marketing and video advertising are notable trends that have contributed to the development of the advertising industry in Saudi Arabia1.
- Advertising Market Share in UAE:
- The digital advertising market in the UAE is projected to grow, with ad spending expected to reach US$1,134.0 million in 20244.
- Amazon's share of the digital advertising market in the UAE is notable, with a significant portion of the ad spending attributed to banner advertising and other digital media platforms4.
- The company's Prime Day campaigns and partnerships with brands like Fine Hygienic Holding have been successful in driving sales and brand exposure in the UAE5.
In both KSA and UAE, Amazon's advertising market share has been growing through strategic partnerships with local businesses, effective advertising solutions, and targeted campaigns. The company's focus on digital advertising has capitalized on the increasing demand for online shopping and digital media consumption in the region.
6/29/2024 08:03pm
