Can you share the statics of Ad spend inland growth in UAE in the last two years

The advertising spend in the United Arab Emirates has shown significant growth in the last two years. Here are the key statistics:

1. Overall Growth: In 2023, the total advertising spend in the UAE was estimated to have reached $1.134 billion, projecting a growth of 6.36% from 2024 to 2028, with the market volume expected to reach $1.451 billion by 2028.
2. Market Segment Breakdown:
   • Banner advertising is the largest market segment, followed by video, social media, and search advertising. The growth in these segments is notably higher than in the classifieds market, which is attributed to the rise in social media consumption and online shopping.
   • Programmatic advertising, a form of automated digital advertising, has seen a good growth of 10.2% in the past year, with 71.2% of advertising placed using this method.
3. Regional Trends:
   • The Middle East and North Africa Digital Advertising Market is projected to reach $4,487 million by 2032, growing at a CAGR of 23.9% from 2024 to 2032.
   • The Middle Eastern advertising market is expected to be the world's fastest-growing over the next two years, with Saudi Arabia leading the region's growth.
4. UAE Role in the Region:
   • The UAE is considered an attractive market for marketers due to its large working population and high internet usage rates. It is also a significant hub for internet giants and digital agencies.
   • In 2021, the UAE's digital advertising spending grew by 100%, boosted by events like Expo 2020, which was a significant advertising booster.

These statistics indicate a robust growth trajectory for advertising spend in the UAE, driven by digital advertising and fueled by the region's rapid digitalization and increasing internet usage.