General Motors (GM) does not have a separate gaming division as a standalone business unit. However, the company has been involved in various gaming-related initiatives and patents, as well as partnering with gaming companies like Epic Games1.
- In-car Gaming: GM has patented technology that would turn a vehicle into a video game controller, allowing users to interact with the car's surroundings in a virtual reality game2. The company has also announced that it will be using Android Automotive, pre-loaded with Google's operating system, in its future EVs, which will include the capability to play games3.
- Gaming in EVs: With the rise of EVs, gaming has become an important aspect of in-car entertainment. GM's upcoming GMC Hummer EV will feature a new in-car user interface powered by Unreal Engine, which will provide vehicle occupants with a dynamic and robust experience4. GM's EVs will also support games that can be played while parked, with the steering wheel and pedals used as control inputs2.
- Partnership with Epic Games: GM's partnership with Epic Games has allowed the company to improve its global vehicle development process, conduct autonomous driving research, and create real-time configurators for its vehicles1. This collaboration has also resulted in the development of advanced software tools, such as the 3D visualizer tools for the Cadillac Escalade and Chevrolet Corvette1.
While GM does not have a dedicated gaming division, the company's involvement in gaming-related technologies and partnerships demonstrates its commitment to exploring new technologies and enhancing the customer experience through gaming elements in its vehicles.