How did ad-supported revenue grow in past quarters?

Ad-supported revenue has shown significant growth in the past quarters for several companies:

1. MercadoLibre: The company reported a 42% revenue increase in the fourth quarter of 2023, with a substantial growth in its payment and logistics services. The first-party business grew by 81%, and Mercado Pago, the payment service, reached 50 million active users.
2. Bilibili: The online entertainment platform reported a 26% year-over-year increase in total revenue, driven by a significant 84% rise in gaming revenue. Advertising revenue also saw a 28% increase, reaching RMB 2.1 billion. The company's community engagement metrics reached new heights, with daily active users hitting 107 million and monthly active users reaching 348 million.

These companies have demonstrated strong growth in ad-supported revenue, driven by strategic business expansions and effective monetization of their user bases.