Is MDLZ a good stock to buy today and Cell to the same day today

**Mondelez International (MDLZ) is a better choice compared to Citigroup (C) for investment today.** Here's why:

1. **Financial Health and Performance**:
- **Mondelez** has shown a more stable financial performance with a recent interval percentage change of -6.58%, indicating a decline but also suggesting a potential bottom fishing opportunity.
- **Citigroup**, on the other hand, has a more significant negative growth rate in net income and diluted EPS, which raises concerns about its financial health.

2. **Market Sentiment and Analyst Ratings**:
- **Mondelez** has a moderate buy consensus with a price target indicating potential undervaluation. This suggests that analysts see value in the stock.
- **Citigroup** has a "Moderate Buy" consensus, but with a more cautious sentiment, reflecting uncertainty among analysts.
3. **Dividend and Valuation**:
- Both companies offer dividends, but **Mondelez** has a higher dividend yield of 3.48%, which is attractive for income-focused investors.
- **Mondelez** also has a longer dividend growth duration compared to **Citigroup**, indicating a more consistent dividend history.
4. **Strategic Initiatives and Future Prospects**:
- **Mondelez** has recently appointed Vidya Kailasam Hangal as the Director of Omnichannel, which could signal strategic growth initiatives.
- **Citigroup** is undergoing business-transforming initiatives, but specific developments are not as clear or recent.
5. **Macroeconomic Factors**:
- The global cellulose derivatives market is expected to grow, which could benefit **Mondelez** indirectly through its snacking portfolio.
- There is no specific macroeconomic factor directly benefiting **Citigroup** that stands out in the recent analysis.

In conclusion, **Mondelez International (MDLZ)** appears to be the better investment choice compared to **Citigroup (C)** based on the current analysis. Mondelez's financial performance, market sentiment, dividend appeal, and strategic positioning suggest it is a more compelling buy. Citigroup, while not without its merits, does not present the same level of confidence in its short-term prospects.