Which stock is most affected by the current paris olympic games?

The Paris Olympic Games are likely to affect several stocks in various ways:

1. Nike (NKE): Nike has prepared for a surge in business surrounding the Olympics with events like "Nike On Air" in Paris, showcasing new products and linking the brand to athletes participating in the games. Analysts at Bank of America view this strategy as part of a bid to recapture market share and shift toward an assertive marketing approach.
2. Comcast (CMCSA): NBCUniversal, a subsidiary of Comcast, will air the Olympics, including via the Peacock streaming service. The games are expected to draw a large viewership, which could lead to increased ad revenue and subscription fees for Peacock.
3. Delta Air Lines (DAL): Delta Air Lines has expressed concerns that the Olympics could cost the company $100 million due to a shift in tourist interest away from Paris during the summer.
4. Airbnb (ABNB): Airbnb has seen a significant increase in bookings in the Paris region during the duration of the Olympics compared to the previous year, with a 40% increase in active listings. The company may also see an increase in users trying the service for the first time.
5. Ralph Lauren (RL): Ralph Lauren has designed uniforms for the 2024 Olympics, which could boost brand visibility and potentially lead to increased sales.

It's important to note that the impact of the Paris Olympic Games on these stocks will depend on various factors, including the overall success of the event, the extent of consumer engagement with the games, and the competitive landscape in each respective industry.