What about Amazon Ads

Amazon's advertising business has been growing significantly, particularly in the United States. Amazon's share of U.S. net digital ad revenue has increased to 12.9%, making it a dominant player in the retail media advertising market. Amazon's global ad revenue reached $49 billion in 2023, nearly tripling its result from 2019. The company's advertising strategies, such as Performance+, have been successful in driving performance and increasing its market share annually. Amazon's advertising solutions help brands and sellers promote product discovery, drive sales, and engage with relevant audiences across its platforms.

1. **Amazon's Market Share and Growth**: Amazon's share of U.S. net digital ad revenue has increased to 12.9%, indicating its growing influence in the digital advertising landscape. Google and Meta still hold the highest shares, but Amazon's growth is expected to continue, further eroding their duopoly.
2. **Advertising Metrics and Performance**: Amazon Ads' metrics, such as Return on Ad Spend (ROAS) and Advertising Cost of Sales (ACOS), are crucial for advertisers to evaluate campaign performance. Improving ROAS and reducing ACOS are key objectives for optimizing Amazon Advertising campaigns.
3. **Amazon Ads' Performance+**: The launch of Performance+ for businesses selling beyond Amazon is a significant development, leveraging first-party signals and machine learning to automate campaign setup and optimize performance. This feature aims to help advertisers reach a wider audience and drive performance across channels.
4. **Amazon's Role in Digital Advertising**: Amazon's growing ad revenue and market share position it as a key player in the digital advertising industry. Its effectiveness in targeting and data sharing capabilities has been recognized, making it a valuable platform for advertisers.

Amazon's strategic investments in advertising technology and its growing market share underscore its competitive edge in the digital advertising realm. The company's focus on performance-driven advertising solutions continues to attract advertisers and contribute significantly to its overall revenue.