Why did RMSG's operating expenses surge in Q1 2024?

The operating expenses of RMSG surged in Q3 2024 primarily due to higher marketing and selling expenses, including higher digital and brand marketing expenses related to their 2024 Olympics campaign and higher transitory expenses associated with the transition to their new fulfillment center. 1. **Marketing and Selling Expenses Increase**: The company experienced a significant rise in operating expenses, with marketing and selling expenses playing a substantial role in this increase. This was primarily driven by the need to support the 2024 Olympics campaign, which required additional investments in digital and brand marketing efforts. 2. **Fulfillment Center Transition Costs**: The transitory expenses related to the transition to a new fulfillment center also contributed to the overall increase in operating expenses. Such transitions often involve initial setup costs, training expenses, and other logistical adjustments, which can temporarily strain financials before efficiencies are realized. In summary, the surge in operating expenses was primarily due to increased marketing and selling expenses and the costs associated with the transition to a new fulfillment center.