Why Amazon surged post market close today

Amazon's stock price increased by 3.5% on July 22, 2025, following the release of several positive developments: 1. **Acquisition of Bee**: Amazon's acquisition of Bee, a company focused on AI technology, is expected to enhance user experiences and support Amazon's ongoing innovation in artificial intelligence. 2. **Positive Outlook and Target Price Increase**: Investment firms Needham and HSBC have increased their target prices for Amazon, with Needham boosting its target from $220 to $265 and HSBC from $240 to $256, both maintaining a Buy rating. This adjustment reflects a positive outlook on Amazon's future performance, particularly following record-breaking Prime Day sales. 3. **Strategic Adjustments Amid Tariff Impact**: Amazon has adjusted its pricing strategy in response to trade tariffs, increasing prices on lower-cost items by about 5% as of July. This move may help mitigate the impact of potential heightened tariffs on pricing and demand. In summary, Amazon's stock surge is likely a result of a combination of factors including positive acquisitions, optimistic outlook and target price increases from investment firms, and strategic adjustments to pricing structure.