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                                    What's behind Marriott's selling expenses drop in Q4 2024?
                                </h1> <div class="user_slot" data-v-0eba195e=""><img src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/img/default_aime_user.ec532c9.png" alt="user" class="avatar" data-v-0eba195e=""> <span class="user_desction" data-v-0eba195e="">
                                        
                                        3/31/2025 12:22am
                                    </span></div></div></div> <div class="seo-text-answer" data-v-0eba195e="">Marriott's selling, general, and administrative (SG&amp;A) expenses dropped in Q4 2024 due to several key factors:

1. **Cost-Saving Initiatives**: Marriott implemented cost-saving initiatives aimed at reducing general and administrative costs. These initiatives are expected to yield significant annual reductions starting from 2025.
2. **Streamlining of Operations**: The company focused on enhancing efficiency and effectiveness across its operations, which likely led to a decrease in SG&amp;A expenses.

In conclusion, Marriott's selling expenses drop in Q4 2024 can be attributed to a combination of cost-saving initiatives and streamlining of operations.</div> <div class="dialog_answer" data-v-0eba195e=""><div class="dialog_content" data-v-0eba195e=""><div class="answer_content" data-v-0eba195e=""></div></div></div></div></div> </div></div></div> </div> <div class="extra-module" data-v-261d488f=""><img src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/img/recommend-logo.4f9ccc8.png" alt="right-logo" fetchpriority="high" class="recommend-logo-img" data-v-261d488f=""> <div class="recommend-part" data-v-7790c618="" data-v-261d488f=""><div class="recommend-query-card" data-v-8359219a="" data-v-7790c618=""><div class="title" data-v-8359219a=""><img src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/img/screener-recommend-icon.b007ca8.svg" alt="icon" data-v-8359219a=""> <span data-v-8359219a="">Aime finds your next big stock</span></div> </div> <div class="recommend-query-card" data-v-8359219a="" data-v-7790c618=""><div class="title" data-v-8359219a=""><img src="//cdn.ainvest.com/frontResources/s/iwc-aime-seo/img/stock-recommend-icon.77f1c78.svg" alt="icon" data-v-8359219a=""> <span data-v-8359219a="">Aime powers your decisions</span></div> </div></div> </div> <div class="container-mask" style="display:none;"></div></div></div></div><script>window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R,S,T,U,V,W,X,Y,Z,_,$,aa,ab,ac,ad,ae,af,ag,ah,ai,aj,ak,al,am,an,ao,ap){return {layout:"default",data:[{noData:c,currentQuestion:d,textDescription:E,comeFrom:"AInvestShareLink",events:[],answerSource:l}],fetch:{},error:m,state:{sharePreviewModule:{loadJgySuccess:j,dialogRenderList:[{originAnswer:{input_media_info:[],session_round:1,agent_id:a,output_media_info:[],task_id:a,language:a,source:l,cache_builder:a,reply_action:"Answer",execute_mode:x,event_refresh_answer:a,param:"{\"entity_info\":{},\"add_info\":{\"ori_question\":\"What's behind Marriott's selling expenses drop in Q4 2024?\"},\"event_list\":[],\"client_ip\":\"\",\"question\":\"What's behind Marriott's selling expenses drop in Q4 2024?\",\"user_id\":\"dp66485042\",\"user_name\":\"\",\"trace_id\":\"8a6a3c01-3e76-480a-af88-b1d90b692b90\",\"session_id\":\"8a6a3c01-3e76-480a-af88-b1d90b692b90\",\"source\":\"ths_ainvest_lite_web\",\"input_type\":\"typewrite\"}",agent_info:[{info_type:"search",raw_data:{number:F,title:G,summary:H,full_summary:"Anthony Capuano, President and CEO, said, “Marriott (MAR) had another solid quarter, highlighted by strong net rooms and fee growth, robust development activity and a 3 percent increase in global RevPAR. Third quarter international RevPAR rose 5.4 percent, led by meaningful gains in APEC and EMEA with resilient domestic and cross-border demand, as well as solid ADR growth. RevPAR in the U.S. & Canada increased more than 2 percent compared to the year-ago quarter, with ADR up 2.3 percent. Group remained the standout customer segment, with global group RevPAR rising 10 percent in the quarter and on pace to rise 8 percent for full year 2024. RevPAR for the business transient segment continued to grow nicely in the quarter, while leisure transient RevPAR was flat year over year, but still well ahead of pre-pandemic levels. Given the breadth and depth of our portfolio and the meaningful benefits we deliver to owners and franchisees, demand for our brands remains strong. Through the first three quarters of 2024, we signed over 95,000 organic rooms, more than half of which are outside the U.S. & Canada. 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behind Marriott's selling expenses drop in Q4 2024?","8a6a3c01-3e76-480a-af88-b1d90b692b90","progress\u002Fsearching_for",1000,"searching_for","other\u002FopenAnswer",0,"llm_generated","ths_ainvest_lite_web",null,2001,"Are there any significant changes in Marriott's business strategy that might have influenced the drop in selling expenses?","How has Marriott's cost structure evolved in Q4 2024?","What are the implications of Marriott's reduced selling expenses for its future financial performance?","STR","dp66485042","thinking","The user wants to analyze why Marriott's selling, general and administrative (SG&A) expenses decreased in Q4 2024. I should focus on the changes in SG&A expenses, their drivers, and the specific reasons behind these changes. I will use FinQuery for the data mentioned above; use Search for the reasons; use StockNews for news of the company and industry around Q4 2024.","rich_text","auto","agent","87a38d42e7e96187","explain news events","stock","signal","39196","\u002F\u002Fcdn.ainvest.com\u002FfrontResources\u002Fs\u002Ffoiegras\u002FrecommendList\u002F1.12.0\u002FrecommendList@1.12.0index.js","Marriott's selling, general, and administrative (SG&A) expenses dropped in Q4 2024 due to several key factors:\n\n1. **Cost-Saving Initiatives**: Marriott implemented cost-saving initiatives aimed at reducing general and administrative costs. These initiatives are expected to yield significant annual reductions starting from 2025.\n2. **Streamlining of Operations**: The company focused on enhancing efficiency and effectiveness across its operations, which likely led to a decrease in SG&A expenses.\n\nIn conclusion, Marriott's selling expenses drop in Q4 2024 can be attributed to a combination of cost-saving initiatives and streamlining of operations.",8,"Marriott CEO calls Q3 ‘solid’","Anthony Capuano, President and CEO, said, “Marriott (MAR) had another solid quarter, highlighted by strong net rooms and fee growth, robust development activity and a 3 percent increase in global RevPAR. Third quarter international RevPAR rose 5.4 percent, led by meaningful gains in APEC and EMEA wi...","https:\u002F\u002Fwww.nasdaq.com\u002Farticles\u002Fmarriott-ceo-calls-q3-solid","2024-11-04","87a38d42e7e96187_0","oeqxkhszf","oeqxkhszf_layer","base","agent_common_v2\nagent-summary","NONE","typewrite",1743394978219,"185","Reading News",999,"Marriott's selling, general, and administrative (SG&A) expenses dropped in Q4 2024 due to several key factors:\n\n1","Marriott","pos_fenshi","SG",". **Cost-Saving Initiatives**: Marriott implemented cost-saving initiatives aimed at reducing general and administrative costs. 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