What's behind Airbnb's selling expenses drop in Q4 2024?

Airbnb's selling expenses dropped in Q4 2024 due to a strategic shift in focus and cost management measures: 1. **Prioritization of Strategic Initiatives**: Airbnb has been focusing on expanding into new markets and enhancing its platform capabilities. This shift in strategy suggests a prioritization of initiatives that drive long-term growth over short-term marketing expenses. 2. **Cost Management Measures**: Airbnb has implemented cost management measures to control expenses, which may have led to a decrease in selling expenses. This could include optimizing operational processes, renegotiating contracts with suppliers, or reducing discretionary spending. In summary, Airbnb's selling expenses drop in Q4 2024 can be attributed to a combination of strategic shifts and cost management measures.