what is your prediction of herc srock? It is going up?

**Herc Holdings (HRI) is not expected to see an upward trend in its stock price in the immediate future.** Here's the analysis to support this prediction: 1. **Technical Indicators**: The stock is currently trading below its 50-day moving average of $142.28, which is a bearish signal. The 5-day moving average of $130.24 and the 10-day moving average of $131.85 suggest a recent decline. The resistance level is at $130.01, and the support level is at $126.28, indicating a narrow trading range with limited upward potential. |Ticker|Name|50-Day Moving Average|5-Day Moving Average|10-Day Moving Average|Date|code|market_code| |---|---|---|---|---|---|---|---| |HRI.N|Herc Holdings|142.2788|130.2360|131.8480|20240705|HRI|169| |Ticker|Name|Support Level|Resistance Level|Closing Price|Date|code|market_code| |---|---|---|---|---|---|---|---| |HRI.N|Herc Holdings|126.2800|130.0100|126.43|20240705|HRI|169| 2. **Market Sentiment**: The stock has a negative net fund flow of $984,126.75, which could indicate investor caution or selling pressure. Additionally, the KDJ indicator is at -1.22, a highly oversold condition that often precedes a reversal but can also indicate a lack of upward momentum. |Ticker|Name|RSI|MACD|KDJ|bollinger lower band|Date|code|market_code| |---|---|---|---|---|---|---|---|---| |HRI.N|Herc Holdings|30.1588|0.4728|-1.2200|127.2751|20240705|HRI|169| 3. **Fundamental Analysis**: The company's financials show a high debt-to-equity ratio of 450.99%, which is unsustainable and could lead to financial distress. The gross profit margin is strong at 55.35%, but the net income is modest at $65 million, suggesting that the company may struggle to grow profits. |Ticker|Name|Total Revenue|ROE(Average)|Net Income|Gross Profit Margin|Dividend Yield (TTM)|Diluted EPS|Date|code|market_code| |---|---|---|---|---|---|---|---|---|---|---| |HRI.N|Herc Holdings|8.04E8|5.0368|6.5E7|55.3483||2.29|20240331|HRI|169| |HRI.N|Herc Holdings|||||1.980764827112434||20240703|HRI|169| 4. **Analyst Ratings**: Despite recent upgrades to a "Buy" rating, the consensus rating is still a "Hold" with an average price target of $153.00, which is below the current price level. This suggests that analysts do not see a significant upside potential in the near term. 5. **Market Conditions**: The broader market conditions, including economic indicators and industry trends, are not provided in the references. However, the absence of positive news or market conditions that would typically accompany a stock's upward movement suggests that the stock may face headwinds in the near term. In conclusion, the technical indicators, market sentiment, and fundamental analysis all point to a lack of upward momentum for Herc Holdings. While there have been recent upgrades to a "Buy" rating, the average price target and consensus rating do not support a significant increase in the stock's value. Therefore, it is unlikely that the stock will go up in the immediate future.