What is blackrock?

BlackRock is a leading global investment management firm, and the world's largest asset manager as of December 31, 2023. It manages assets on behalf of retail, institutional, and exchange-traded fund (ETF) clients across a wide range of investment vehicles and alternative strategies. The company's flagship business is its advisory and management of ETFs, including the iShares brand, which is one of the largest providers of ETFs in the world. BlackRock also offers a range of traditional investment products, such as mutual funds and separately managed accounts, as well as alternative investments like private equity, real estate, and hedge funds. The company has a significant presence in the global financial markets and is known for its technology platforms, such as Aladdin, which provides investment management and risk analytics capabilities to institutional investors. BlackRock is headquartered in New York City and has offices and operations in 38 countries, serving clients in over 100 countries. As of 2023, the company managed $10 trillion in assets under management, making it one of the largest investment managers in the world.