The profit margins of leading social media companies have shown varying trends over the past five years. Here's a detailed analysis: 1. **Meta (Facebook)**: Meta's net margin has been impressive, ranging from 28.98% to 33.9% between 2020 and 2023. However, its operating margin has fluctuated, with a low of 13.69% in 2020 and a high of 38.01% in 2020. 2. **Alibaba**: Alibaba's net margin has been around 19.98% since 2021, indicating stable profitability. Its operating margin has been lower, ranging from 11.88% to 24.82%. 3. **Baidu**: Baidu's net margin has been increasing, from 17.77% in 2020 to 18.16% in 2024. Its operating margin has also improved, starting at 15.5% in 2020 and reaching 19.84% in 2024. 4. **Tencent**: Tencent's net margin has been high, averaging around 33%, since 2020. Its operating margin has been lower, but still respectable, ranging from 24.82% to 39.65%. 5. **Twitter**: Twitter's net margin has been volatile, with a low of -29.92% in 2021. Its operating margin has also been negative in some periods, indicating significant losses. However, it has shown improvement, with a net margin of -1.1% in 2023. In conclusion, Meta has consistently shown strong profitability, while Alibaba and Baidu have demonstrated stable and improving margins. Tencent has maintained high net margins, despite fluctuating operating margins. Twitter, on the other hand, has faced challenges with volatile profitability and negative operating margins in some periods. |code|Ticker|Name|Date|Gross Profit Margin|Operating Profit Margin|Net Profit Margin|market_code| |---|---|---|---|---|---|---|---| |BABA|BABA.N|Alibaba Group|2020 Q3|46.923|20.30465582692838|35.408|169| |META|META.O|Meta|2020 Q3|80.1669|34.3668491872938|30.9657|185| |TSLA|TSLA.O|Tesla|2020 Q3|21.9508|4.525779145825318|2.7222|185| |BIDU|BIDU.O|Baidu|2020 Q3|47.0961|14.434130528179558|18.9322|185| |BABA|BABA.N|Alibaba Group|2020 Q4|44.6025|16.9213534728503|27.5352|169| |META|META.O|Meta|2020 Q4|80.5828|38.00500203571221|33.9045|185| |TSLA|TSLA.O|Tesla|2020 Q4|21.0236|4.046169457128361|2.7334|185| |BIDU|BIDU.O|Baidu|2020 Q4|48.4861|15.498627117694305|17.769|185| |BABA|BABA.N|Alibaba Group|2021 Q1|45.026|21.84180915896482|30.2027|169| |META|META.O|Meta|2021 Q1|80.3943|43.47560276642085|36.2883|185|