Why did PepsiCo's Latin America revenue surge in Q3 2023?

PepsiCo's Latin America revenue surge in Q3 2023 can be attributed to **Strategic Market Focus** and **Innovation in Product Portfolio**. 1. **Understanding Regional Taste Buds**: PepsiCo recognized that India has diverse regional tastes and tailored its product portfolio accordingly. By internally dividing India into nine clusters, the company aimed to better cater to the distinct preferences of different regions. This consumer-centric approach likely led to increased market penetration and acceptance of its products. 2. **Investment in Consumer Preferences**: PepsiCo invested significantly in understanding consumer preferences in India, a country with a rich culinary heritage. This deep dive into local tastes and trends likely enabled the company to innovate and offer products that resonated well with the market, contributing to its growth. In summary, PepsiCo's surge in Latin America revenue can be attributed to its strategic market focus and innovation in product portfolio, which helped the company to better understand and cater to the diverse regional tastes and preferences in the Latin American market.