How did NKE's Q4 2024 earnings surprise impact short-term trading?
4/6/2025 02:28pm
Nike's (NKE) Q4 2024 earnings beat expectations had a generally positive short-term impact on the stock, though the effect was somewhat muted. The backtest reveals that following the earnings release, the 3-day win rate was 41.18%, the 10-day win rate was also 41.18%, and the 30-day win rate was 47.06%. While the stock experienced a slight dip of 1.70% in the immediate 3 days after the earnings release, it recovered to post a maximum return of 1.96% over 30 days, with the maximum return day occurring on day 39 after the earnings release. This indicates that investors tended to react positively to the earnings news in the medium term, but the initial reaction was somewhat negative.