What does microstrategy do?

MicroStrategy is a business analytics software company that offers a range of products and services, including: 1. **Enterprise Software Solutions**: MicroStrategy provides software licensing, subscription services for cloud-based offerings, and professional services such as consulting, implementation, and training. Its software platform includes metadata, intelligence server, developer, web, project, and architect components that facilitate the creation, deployment, and maintenance of business intelligence applications. 2. **Bitcoin Investment Strategy**: The company has shifted its market position from primarily an enterprise software company to the world's largest corporate holder of Bitcoin. It has been aggressively investing in Bitcoin, leveraging proceeds from equity and debt financings, as well as cash flows from its operations. In February 2025, MicroStrategy acquired 20,000 BTC in a single purchase. As of January 2025, the company holds approximately 152,333 Bitcoins, making it a prominent player in the cryptocurrency market. 3. **Financial Products and Services**: MicroStrategy has introduced new financial products and preferred equity offerings, including the STRC instrument, a short-duration, high-yield credit instrument, to amplify its Bitcoin holdings through intelligent leverage. In summary, MicroStrategy's business model is a dual focus on enterprise software solutions and a significant investment in Bitcoin. It continues to operate its enterprise software business while using a portion of its financial resources to invest in Bitcoin.