Will Meta’s daily active users grow this quarter?

Meta’s daily active users (DAUs) are expected to grow this quarter, driven by strong user engagement and strategic expansions. Here’s a detailed analysis: 1. **Current DAUs Growth**: Meta reported a 6% year-over-year increase in DAUs, reaching 3.48 billion in Q2 2025. This growth reflects robust user engagement across its platforms. 2. **Quarterly Growth Trend**: Meta has consistently added new users each quarter. For instance, in Q1 2025, it reached 3.43 billion monthly active users, indicating a growing trend. 3. **Strategic User Growth Initiatives**: Meta's expansion into over 200 countries has significantly contributed to its growth. The company's focus on monetization across platforms, despite a competitive digital advertising environment, has reinforced its ability to sustain high ad conversion rates. 4. **AI-Driven User Engagement**: Meta's AI advancements in advertising offerings, such as smarter ad recommendations and campaign automation, have boosted conversions on Instagram and Facebook. This indicates a strong monetization potential that could drive further user growth. 5. **Market Position and User Momentum**: Meta's platforms remain highly relevant, and its brands resonate with global audiences. The company's AI-driven growth strategies and significant investments in AI infrastructure suggest a strong foundation for continued user growth. In conclusion, considering Meta's historical growth trends, strategic initiatives, and the current momentum in AI-driven growth, it is likely that Meta’s daily active users will continue to grow this quarter.