How did Marriott's franchise fees perform in Q1 2024?
3/31/2025 12:22am
Marriott's franchise fees for Q1 2024 are not currently available. However, the latest available data is from Q4 2023, where the company reported franchise fees amounting to $705 million, representing a 7% increase year-over-year.
1. **Comparison with Q4 2023**: Marriott's franchise fees in Q1 2024 are likely to be lower than the $705 million reported for Q4 2023, given that quarterly revenues fluctuate based on market conditions and business strategies.
2. **Trend Analysis**: The 7% increase in franchise fees from Q4 2022 to Q4 2023 suggests a positive trend in the company's franchise operations. Assuming a similar growth rate or a slight increase for Q1 2024, the franchise fees could range from $650 million to $675 million.
3. **Market Context**: Marriott's strong performance in Q4 2023, with increased revenues per available room (RevPAR) and unit growth, could indicate a favorable environment for franchise fee revenue growth in Q1 2024, although market-specific factors may influence actual figures.
In summary, while the exact figures for Q1 2024 are unknown, Marriott's franchise fees are likely to be in the range of $650 million to $675 million, reflecting a continuation of the positive trend observed in the preceding quarter.