How did Yelp's advertising revenue trend in Q4 2024?

Yelp's advertising revenue in Q4 2024 showed a positive trend with a year-over-year increase of 4.4%, reaching $344.41 million. This growth was primarily driven by the company's services segment, which saw a 11% year-over-year increase in advertising revenue. 1. **Segmental Analysis**: Yelp's advertising revenue was bolstered by strong performance in its services segment, which contributed significantly to the overall growth. This segment experienced a 10.6% year-over-year increase in advertising revenue, reaching $228.01 million. 2. **Comparative Insights**: Yelp's revenue for Q4 2024 was in line with analysts' estimates, reflecting a cautious yet optimistic market outlook. The company's net revenue for the quarter was $360.34 million, marking a 4.4% increase year-over-year. This growth was slightly below the Zacks Consensus Estimate of $360.74 million, indicating a slight miss but still reflecting a robust revenue base. 3. **Earnings Perspective**: Yelp's earnings per share (EPS) for the quarter was $0.56, surpassing the Zacks Consensus Estimate of $0.40 per share. This EPS beat highlights Yelp's strong profitability and operational efficiency, which are likely contributing factors to the company's growing advertising revenue. In summary, Yelp's advertising revenue in Q4 2024 exhibited robust growth, primarily driven by the services segment, and aligned well with market expectations, reflecting a positive outlook for the company's advertising business.